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Joanna Rowsell video

Following yesterday’s announcement that Joanna Rowsell Shand has called time on her illustrious Great Britain cycling career, Jo has confirmed today that she will become a worldwide ambassador for the world’s number one sports and active holiday resort Club La Santa.

Commenting on the ambassador role Joanna Rowsell Shand said
“Retiring from competitive cycling was one of the most difficult decisions I have ever made, however I am delighted to be working with Club La Santa and excited for the future.”

Jo will also carry out ambassadorial roles for leisure cycling brand FreeWheel Holidays and Manchester-based Sports Tours International, which is owned by bookmaking and gaming giant Fred Done. Founded in 1973 Sports Tours International specialise in cycling, running and training camps throughout the world which include partnerships with the event owners of Le Tour de France, and the Marathon Majors in New York, Berlin, Tokyo, Boston, London and Chicago.

Sports Tours International CEO Chris Bird comments
“Having worked with Jo for the last 2 years we are delighted that she has chosen to join our team as we continue to grow our brands across the globe. Jo is an exceptional athlete and shares our desire to promote cycling to the masses and to get more women into cycling.”

Sports Tours International and Jo Rowsell Shand’s first project together will see the double Olympian take on one of the toughest sportives on the planet; the Etape du Tour on July 16th which is the 18th stage of Le Tour de France. The 178km event will start in Briancon and finish on the Col d’Izoard. Jo will be the first ever female track Olympian to take on the toughest stage of Le Tour.

Date Posted: 15th March 2017


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Club La Santa UK's parent company, Sports Tours International, is protected by the ATOL arrangements when you book your holiday or travel, that includes flights and accommodation. Our ATOL number is 2711. Where you book a non-air inclusive holiday, and we act as the principal, your money is financially protected by our ABTA bonding arrangements. Our tour operating ABTA number is V1479. READ MORE